Espresso, Latte, Cappussino, Mocha

Next stage was to develop box design: what to apply on the box. I decided to apply the name of coffee to my packaging design without an image to make it simple.

Logo Development

I tried different names for my coffee brand: Coffee house, AA (I wanted to call it with the first letters of my name- Aleksandr Astasenkov), Julius, and finally I decided that coffee house is the most successful, but with image.

Second group critic

For the second group critic I produced 3D version of my packaging to show to the group. They liked lettering I used. Now I feel that I'm on the right direction. They first design with 'Espresso' name. For the next time I'll develop this solution further.

Mood boards

After first group critic I started thinking about different way of developing my packaging design. to get an idea how my design will look like I decided to make few mood boards. First off all I tried draw different fonts, whatever design ideas what came into my head.

First Design Ideas

I created two coffee packaging prototypes to the group. Unfortunately after first group critic I was really dissapointed. I used my own photography for design and spent a lot of time to complete it. I bought coffee beans, took picture of them applied on packaging, but it wasn't enough. I didn't have special equipment to make professional photos at home. So after my first group critic I started thinking about different way producing designs.........